From renovated old house project to subdivisions, loft and existing building conversions to ground up new developments and to single mega mansion projects, hundreds of developers across markets have already trusted their projects with the Eh Hogar brand and partnership.
As your partners, our goals are to add value to your project, brand it, position it, market it and successfully sell it out beyond your expectations. Once you engage our team you, we will provide the following services:
Data, Research & Pricing
Pricing and positioning your property in the marketplace are essential. Using proprietary, historical and public data, we compile and consolidate analysis to guide competitive and strategic pricing or your property. We will continue to provide you with ongoing feasibility studies and up-to-the-minute market research including pricing, demographics and cultural trends.
Our in-house creative team has enormous experience branding and marketing development projects. This service can save developers millions in cost as traditionally a developer would hire separate agencies. The right branding could have enormous impact on profitability. Working with architects, design teams and project engineers, we help define the identity key selling element and introduce options that then emerge into marketing strategies. Exploiting floor plan designs, layouts and décor maximizes profitability and minimizes costs.
The market place is very competitive. It is essential to bring the right strategy to each project individually and identify the unique positioning and create desirability. From collateral material to 3D renderings and simulations, web sites, sales office and all other marketing products, we design thoughtful, innovative marketing plans to facilitate efficient access to the target market. With each project we try to find new ways to innovate branding, positioning and the selling process.
Communication & Public Relations
We believe strongly in editorial power. We also believe that for most buyers the developer may be as important as the project itself. Working with our expert communication team we will strategically deploy media across all platforms to tell a compelling story about the unique opportunity of your project and your organization.
Selecting A Team
Team selection is one of the most important details that any developer in order to sell your property within the shortest possible time. We prepare ourselves with strategic team members who are going to handle your project with ease and comfort. We will work with you to identify and select the right sales and marketing team to represent the project and you as a developer in the market place. The sales team along with our creative team will work and drive the design process with your architect, engineers and designers including layouts, floor plans, amenities and more. Number one goal in mind – Sell sell sell.
The traditional dinosaur agents who sit on site in an office waiting for the phone to ring is fading away. Your project may have hundreds of millions at stake and requires broad and global marketing efforts. We deploy the right presentation and team and bring your projects to buyers around the world through our offices, affiliates, trade shows and marketing programs worldwide. We are at where the party is, we are in the board rooms talking about deals but our eyes on the price to close another. El Hogar specializing in branding our marketing strategies through our agents.
Professional photography will be used. We will use a preeminent photographer who will create the images for ad campaigns, supporting/building a brand, understanding marketing principles, showing a lifestyle, creating a mood, evoking emotion, telling a story in the images … all are skills and intuition that come with experience in this realm.
We will provide professional lifestyle photography, videos and aerial drone footage that will maximize the image and brand of the property.
Our Team Develops
Professional video is one of the leading tools to creating exposure and selling homes in the high-end luxury market. El Hogar will provide a professional video, aerial/drone photos that will implement themes to create an accurate image of this property and lifestyle this home provides for the buyer. This video and images serve as a platform to be used to create the hype and draw the attention on the internet. It is also useful to show case properties to international clients who will not have the time to physically view the place. Videography is at the cutting edge of real estate and we will use that to our advantage.
Depending on the vision and the project, we may invest or help syndicate the capital contribution through our asset management divisions. We will then become your partner as well as the marketers for the project helping everyone involved achieve their financial goals.
Relationships with the right banks ensure affordable financing of the project and sale of each unit. Bringing this benefit to a project can ensure every buyer will be able to close, and in some cases lock in rates for a year upfront or as needed.
From Offering Plan To Final Closing
We work with your legal team to simplify the purchase contract and technical processes of the transaction making sure the sales are smooth and easy. We coordinate and liaise the closing of each unit making sure everything is on schedule. Budget and timelines are crucial in maximizing profits and success.